Saturday, May 30, 2009

United States leads ticket sales for 2010 FIFA World Cup in South Africa

United States leads ticket sales for 2010 FIFA World Cup in South Africa

By Ronald Blum – 10 hours ago

NEW YORK — The Americans are No. 1 for next year's FIFA World Cup - when it comes to ticket sales.

U.S. purchasers already have bought 93,300 tickets for next year's tournament in South Africa, the head of the local organizing committee said Friday.

Danny Jordaan gave a presentation on preparations Friday at the South African Consulate General in New York, and said the 32-nation tournament already is proving doubters wrong. This will be the first time the World Cup or the Olympics will be held in Africa.

"The argument has essentially been twofold," Jordaan said at the start of his 40-minute presentation. "One, that from a commercial point of view, the African continent will not realize a profitable World Cup or a profitable Olympics, and secondly that from an infrastructure point of view, that no African country will have the infrastructure or the resources and the capacity, the human capacity, to deliver these events."

That, he said, has been debunked by the finances. FIFA has generated US$3.2 billion from its broadcasting and commercial partners, $400 million more than the 2006 World Cup in Germany. Construction is nearing completion at the 10 stadiums in nine cities that will be used for the 64 games. Airports have been upgraded in Johannesburg, Cape Town and Durban.

Given that South Africa was divided by apartheid in 1948 and that national elections didn't take place until 1990, progress leading up to the tournament has been remarkable. Sunil Gulati, the Indian-born president of the U.S. Soccer Federation, recalled talking about it with U.S. coach Bob Bradley on a beach in Durban when they attended the World Cup qualifying draw two years ago.

"About 30 minutes into the long walk we were making, I said, Bob, 'Think about it,"' Gulati recalled. "'Not too long ago, I couldn't have been on this walk with you.' If they can overcome those sorts of challenges, I have absolutely no doubt about all the technical issues."

Gulati was part of the U.S. organizers of the 1994 tournament and is heading the bid to bring the tournament back to the United States in 2018, or more likely 2022. He said the challenge for South Africa was the same as it was for the U.S.: "Trying to convince the world that the World Cup was in safe hands."

"It was a different convincing in the case of the U.S.," he said. "We had to convince them that people would care, that people would come to games, that the distances weren't too big, that it wasn't going to be too warm in Orlando - we didn't convince them on the last part, by the way."

Fifteen years later, he said the U.S. is not only No. 1 in ticket sales, it is tops in broadcast rights fees. Major League Soccer commissioner Don Garber said last month ABC/ESPN and Univision will be paying FIFA a combined $325 million for English and Spanish U.S. television rights to the 2010 and 2014 tournaments.

Jordaan said 450,000 tourists are expected for next year's World Cup, down from two million in Germany. The lowest ticket price, which was $60 in 2002 and 35 euros (then $45) in 2006, has been cut to $20 for South Africans.

That was done "to make sure that this event does not only cater for the top end in country but also for the poor, ordinary working-class people in country," Jordaan said, "because it is on their backs that we carried this bid. Those are the people who went into the streets and to celebrate the fact that Africa's first World Cup is coming to our country."

Crime is the biggest concern heading into the tournament, and into next month's eight-nation Confederations Cup tournament, where the United States plays Italy, Brazil and Egypt. Jordaan maintains South Africa has hosted 146 major events, "all of them successful, all of them without a single incident." They include the 1995 Rugby World Cup, the 1996 African Cup of Nations soccer tournament and part of the 2003 Cricket World Cup.

Soccer's World Cup is much bigger. Jordaan estimates it will bring 15,000 media and require 45,000 hotel rooms even before counting fans. Jordaan said 415,000 jobs were created, 20,000 in stadium construction alone, and that 25 new hotels were built.

"It's about nation-building and country branding," he said. "How do you create a single nation with a single vision, a nation that comes from a divided past? I've said very often that Germany 2006 has shown us that model, that in Germany after 1945, you had two Germanys divided by a wall between East and West Germany. In South Africa, you had the nation divided by legislation, between black and white."

Through the World Cup, he hopes to change South Africa's image.

"It's about trade. It's about investment. It's about business. It's about tourism. Those are the stories that we think we want to place on the media platforms," he said. "We've had the stories of coups and disease and all of those stories. On the African continent, we're not spending all of our lives dealing with those issues. We also have a future that we want to build for ourselves which is bright."

Copyright © 2009 The Canadian Press. All rights reserved.
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Friday, May 29, 2009

Cape Town Tourism Plans for 2010

Commenting on Cape Town Tourism’s role in the myriad activities linked to the 2010 FIFA World Cup event in Cape Town, Mariette Du-Toit Helmbold, CEO of Cape Town Tourism says with conviction, “The 2010 FIFA World Cup is an important catalyst for economic growth, but also for marketing our country and building civic pride.

As Cape Town Tourism, we are focusing on in-destination activations to ensure that visitors to the World Cup have unforgettable experiences, leaving our country as brand ambassadors and inspiring others to visit. The country will attract many visitors from markets that would otherwise not have visited South Africa and this is an opportunity to expand our foreign and African markets. At the same time, the investment in tourism infrastructure, training and technology will create a solid foundation for sustained development beyond 2010.”

Cape Town Tourism coordinates a variety of projects on behalf of the Host City Cape Town, which include destination marketing, visitor services, accommodation, responsible tourism, communication and e-marketing. They also work closely with other work streams like arts and culture, safety and security, transport and city beautification to ensure synergy and maximised opportunities.

Projects under the destination marketing category focus on profiling Cape Town and its offerings through a variety of channels; including major events, travel shows, and a comprehensive media mix. There is a strong focus on engaging with so called ‘new markets,’ which are not traditional markets for Cape Town, in the effort to expand Cape Town’s current visitor base.

Targeted 2010 Media hosting and PR are used creatively to compliment all efforts in a highly cost effective way resulting in excellent return on investment.

A series of citizen activation campaigns have been put in place to stimulate civic pride and a welcoming spirit amongst Capetonians in the run up to, during and beyond the event. The ‘Cape Town’s Weekend’ on 26 and 27 September 2009 is an initiative run in partnership with the tourism industry to ‘give something meaningful back’ to locals by offering reduced rates, exciting activities and lots of giveaways only available to residents of the Mother City. Launched on 27 September 2008 on World Tourism Day, the initiative proved a major success and resulted in hundreds of Capetonians enabled to explore parts of Cape Town they never thought they would be able to.

A key 2010 legacy programme is the Cape Town Sons and Daughters Programme, to be launched in conjunction with the City and the new Cape Town Station. It will celebrate both legendary and ordinary Capetonians and people who have played a major role in building Cape Town. A walk of fame has been designed as part of the new Cape Town Station that will celebrate these sons and daughters of the Mother City.

Other project highlights include the development of a highly interactive 2010 ‘mini-site,’ which will go live on the 25th of May 2009. The site is part of Cape Town Tourism’s “Extended Stay Programme” and will be an invaluable resource for soccer fans and anyone wanting to know what to do and see in Cape Town during the 2010 FIFA World Cup. Features include match schedules; scores; fan activities; video content; breaking news; blogging and links to twitter, Flickr, and Facebook.

“Our aim is to encourage visitors to events in the lead up to the 2010 FIFA World Cup, like the Confederations Cup and Final Draw, as well as the World Cup itself to extend their stay in Cape Town. At the same time we will showcase the richness and diversity of the regions around Cape Town, enticing visitors to make Cape Town their address of choice,” says du Toit-Helmbold. “It is imperative to convert soccer visitors and members of the media into Cape Town brand evangelists so that they will return and promote Cape Town as a remarkable leisure, business and events destination to friends, relatives and colleagues.”

Upgrading and expansion of Cape Town Tourism’s visitor services network has already begun; including the roll-out of both unmanned and mobile Visitor Information Centres at key points in and around Cape Town.

Training for both the Cape Town Tourism team and the industry has commenced with the focus on communication, service delivery and safety.

Du Toit-Helmbold is confident that the Cape Town tourism industry is ready to provide a seamless and remarkable service to all visitors coming to Cape Town before, during and after 2010.

source: travelwires
www.africatravelnetwork.net

Thursday, May 28, 2009

School holidays to fit in with 2010 FIFA World Cup

The Education Department has announced that next years South African school’s winter vacation period will be extended to ensure that schools are closed during the 2010 FIFA World Cup. This is to prevent pupil and teacher absenteeism during the matches, as well as lighten the load on the public transport system.

The 2010 FIFA World Cup will be held from the 11 June, with the final match and closing ceremony being on 11 July. The school term will end just two days before kick off and start again two days after the tournament final and closing ceremonies.

The Gauteng Education Department has provided a term calendar on its website that lists the following dates being applicable for the 2010 winter break: last day of the second term is 9 June, with the first day back for pupils to start the third term being 13 July. In terms of actual school days, this means a holiday of 22 days, as opposed to the usual 15. These dates apply to all nine provinces.

The Education Department has confirmed the approval and gazetting of the school calendar, thus making the aforementioned dates official. The Department has however insured that there will still be the usual 195 school days during the course of the academic year, as per prescribed policy.

Private schools that are members of ISASA (the Independent Schools Association of South Africa) have also amended their calendars: the schools that usually run a four-term year will follow the State Calendar as per the Education Department. The schools which normally follow a three-term year will next year follow a four term calendar, which is similar to the State calendar, except for differing dates regarding the end of the third term and the whole of the fourth term. They too will be closed on the same dates as all the other schools during the 2010 World Cup. The amended calendar is available for download on their website.

The 2010 Local Organising Committee, along with the Transport Department, had asked for schools to be closed, citing traffic congestion as one of the reasons.



Wednesday, May 27, 2009

Make the 2010 FIFA Cup a Road Trip

With the 2010 FIFA World Cup road show about to kick off in nine South African cities, football fans are encouraged to discover the treasures of South Africa by following their chosen teams around.

Matches will take place in or near virtually all the tourist hotspots, so when you are not bellowing for Kaka, Torres, Messi or Diego, why not opt for car rental and take time out to appreciate the rich diversity of South Africa.

Premier wildlife conservation areas

The biggest show on earth will begin in Johannesburg, a city built on the incomparable riches of gold that is still mined extensively today. Johannesburg itself may not be packed with attractions, but only a couple of hour’s drive away is the world renowned Kruger National Park, one of the premier conservation areas of Africa.

A safe haven for the ‘Big 5’, the Kruger has a range of accommodation options, from luxurious bush lodges where your every need is taken care of to simple, self-catering rondavels. Earmark at least four days to unearth the delights of the African bushveld as this park is vast, covering 18,989km².

The centre of Zulu culture

The city of Durban on the KwaZulu Natal coastline is another hot favourite with visitors. It is slap bang in the centre of the traditional Zulu Kingdom, so guests will have the opportunity of steeping themselves in the exotic Zulu culture. Not far north of Durban, it’s possible to visit an authentic Zulu Kraal or homestead, where you can interact with the local community, witness them crafting their traditional weapons of war – the assegai and knobkerrie – as well as enjoying traditional Zulu dances.

Home to the great Nelson Mandela

Port Elizabeth, in the Eastern Cape, is the nearest large, urban hub to the traditional home of world statesman and the first democratically elected president of South Africa, the great Nelson Mandela. It is also the traditional home of the Xhosa nation, numbered at about 12 million people.

The Eastern Cape is another area that has promoted conservation and there are several excellent private and national game reserves, all within an easy day’s drive of PE. The Addo Elephant Park and the Shamwari Game Reserve are two premier wildlife destinations, but if the bush has begun to pall, make for the beautiful beach destinations of Cintsa, Morgan’s Bay or the famed Coffee Bay in the Transkei.

Wine, whales and the Waterfront

The iconic city of Cape Town is scheduled to host 9 FIFA World Cup matches, including a quarter-final and a semi-final. However, in between these exciting encounters there is a veritable feast of attractions to discover, from the beautiful Cape wine estates to the best land-based whale watching in the world to the opulent V&A Waterfront. Take time out and discover the wonders of the southern tip of Africa - you won’t regret it!

Monday, May 25, 2009

World Cup Anthem

R ‘n’ B musician Akon has landed an incredibly lucrative deal, as he has been asked to make music for the forthcoming 2010 football world cup.

The ‘Birthmark’ hitmaker has been roped in to record a theme song for the football world cup event, which will take place in South Africa next year, and oversee performances throughout the tournament.

“I’ve been hired as musical director for the World Cup. I will be overseeing the World Cup anthem and music at the ceremonies and I’m off to South Africa this week for meetings. I love soccer, so it’s a great honour,” Contactmusic quoted him as saying. (ANI)

Friday, May 22, 2009

Cape Storm May 2009





These pictures were taken in the early hours of 19th May 2009

More pictures can be seen on our Africa Travel Network Facebook Page.

FIFA Prepares Africa’s Reporters for World Cup

Football’s world ruling body FIFA has endorsed an ambitious program that aims to fine-tune the skills of more than 300 African football reporters from 46 African countries in the run-up to the 2010 World Cup.

Part of FIFA’s “Win in Africa with Africa” development program, the initiative’s wider aims are to provide mid-career training to more than 300 reporters and photographers across the continent.

Launched after South Africa won the right to host the 2010 World Cup, the courses will be run by the AFP Foundation, the international training arm of Agence France-Presse news agency, and financed in cooperation with the European Union.

FIFA president Joseph S. Blatter said: “Media in Africa will play a key role to link all people of the continent with the 2010 FIFA World Cup. Consequently, FIFA is particularly proud to help by providing high quality journalism courses for African media in association with the AFP Foundation and the European Commission.”

The program will be run in four languages — English, French, Arabic and Portuguese — with the first courses held at Diambars Football Institute about 70 kilometers southwest of Dakar.

Facilities have been made available by eight national associations in Africa which have agreed to support the program, with French-speaking reporters from Senegal, Ivory Coast and Togo taking the first week-long course this week.

“This is the most ambitious project undertaken by the AFP Foundation since it was set up in July 2007 and it gives me great satisfaction,” AFP chief executive Pierre Louette said.

“We hope that our training courses will not only enhance their professional skills but also create lasting friendships,” he said.

“Training of journalists is an important first step towards the World Cup in 2010,” EU development commissioner Louis Michel said.

“This is part of the commission’s efforts to ensure the image of a modern Africa is more widely known. It is also a symbol of the strategic relationship being built between the two continents of Europe and Africa.”

Other sessions will take place this month and in June in Abuja, Cairo, Johannesburg, Libreville, Maputo, Nairobi and Rabat.

A total of 137 reporters and 15 photographers were selected for the first round of training. More courses will be held toward the end of the year and in 2010.

Thursday, May 21, 2009

World Cup 'will change the face of South African tourism'

South Africa is on course to host a successful 2010 FIFA World Cup, and the tournament is set to change the face of the country's tourism industry.

That was the message to visitors to Africa's annual Indaba travel trade show, in Durban, South Africa, last week.

FIFA World Cup Organising Committee chief executive Danny Jordaan said: "In terms of the state of readiness, at the moment we do not have the levels [necessary for] 2010 - work is not complete yet. But we must [compare] the start point in 2004 and where we are today."

FIFA consultant for 2010 Horst Schmidt insisted South Africa was on schedule. He said: "The arenas and airports are ready, or will be in good time."

It is hoped the World Cup will diminish negative perceptions of South Africa, attracting a greater number and broader range of tourists during and after the event.

Jordaan said: "It gives an unprecedented opportunity to brand our country and leave a lasting legacy."

Sunday, May 3, 2009

2nd Ticketing Phase for 2010 FIFA WorldTM Cup starts on 4 May

Be quick and you should be lucky! The 2nd Ticketing Phase for the 2010 FIFA World CupTM will start on Monday, 4 May 2009, at Noon (SA Time). There will be approximately 100,000 tickets made available for this phase, excluding the two Semi-Finals and the Final (matches 61, 62 and 64). From now on, the tickets will be allocated on a “first come, first serve” basis. Applications can be made at FNB branches or via the FIFA website (www.fifa.com).

For South African football fans who wish to apply at FNB Branches, they should bring a valid form of identification. South Africans need to show their ID, while a passport will be required for foreigners. Applicants that wish to make applications for friends or family should have the details of those persons incl. identity numbers, names, dates of birth and nationality ready. Each applicant can apply for up to 4 tickets per match and up to 7 matches in total. Ticket prices start at 20 USD (140 ZAR). Within ten working days you will be notified, if your application is successful (fully or partly) or not.


Tickets will be ready for collection at FIFA Venue Ticketing Centres from May 2010.

We look forward to welcoming you and your guests to the 2010 FIFA World CuptmTM South Africa and hope you enjoy the experience.

Yours sincerely

2010 FIFA World Cup™ Ticketing Centre

Saturday, May 2, 2009

Green Point Stadium Cape Town 2/5/09







As promised some updated pictures of the World Cup Stadium Cape Town. You might be able to notice that the have started putting the roof on plus the pictures were taken on a Saturday so construction must be going on 7 days a week.

More pics on our Africa Travel Network Facebook page